It’s fantastic to reach new customers by selling at trade shows, fairs, farmers’ markets, and other pop-up events. However, even if your merchandise and sales technique are top-notch, it’s your payment system that either creates the best possible shopping experience for your customers or ruins it completely.
Modern consumers want convenient and secure options for making payments. With a reliable mobile payment solution, you’ll be able to make more sales and impress your customers no matter where your business pops up.
Choose the Right Mobile Payment Solution
It’s not always possible for an event to have a stable connection or electricity supply, which is why versatility is key. Some companies have used mobile card readers or Tap to Pay devices that enable smartphones to process credit cards and other digital payment methods with no need for extra equipment.
Take time to ensure you test your devices, fully charge your devices, and bring along some extra charging cables before your event.
Accept the Payment Methods Customers Expect
People have developed a preference for making payments without physical contact via credit/debit cards, Apple Pay, Google Pay, and others. Using different methods will not only speed up the checkout process but also prevent people from leaving without paying.
Having your payment option send out digital receipts via email or text message will make customers’ life even more comfortable.
Prepare for Connectivity Issues
There may be cases wherein outdoor events and crowded places may have poor cell phone signals. It would help if you check first before you attend the event whether the method of payment you are using has the capability to process transactions offline.
This way, you will know what to do once you regain access to the internet.
Keep Payments Secure
Regardless of where you sell other than from your shop, payment security is of utmost importance. You should use secure payment methods that are PCI-compliant, always update your devices to the latest software version, and never write down the card details of your customers.
Apart from minimizing the risk of fraud, it enhances the credibility of your business.
Make Every Sale Count
The trade show and popup events usually give only one chance to make an impression on a potential client. Quick transaction, smooth payment processes, and a professional approach to the payment help the customers make the purchase and recall your company long after the event is finished.
Using the proper mobile payment system and being well prepared beforehand, you will have more time for communicating with the clients and marketing your company rather than dealing with financial questions.
