Whether at a brick and mortar big-box retailer, or at an online-only web store, credit cards are the fastest and most convenient way for consumers to make purchases of goods and services. With so many consumers preferring the convenience of credit and debit cards, it makes sense for sellers of goods and services to have their own merchant account where they are able to process credit and debit card payments.
Cash and Checks are Slow, Credit and Debit are the Way to Go
Credit and debit card transactions are rapidly growing in today’s marketplace. Nearly one in every three consumer purchases in the United States is made with some sort of payment card, and each transaction requires a merchant account. One often notices the inconvenience of having to count out currency and change and the extra time it costs everyone in line at the grocery store. Customers want to use their credit and debit cards!
Established in 1995 by founders Gino and Julie Kauzlarich, their mission is to provide today’s leading edge credit card processing and business management solutions to merchants through a consultative approach by educating merchants on credit card interchange fees and practices to ensure they are receiving the best possible rates when accepting electronic payments. Their overall goal is to establish long term successful relationships with their growing family of merchants by representing only their best interests both now and well into the future. Both of which they have successfully accomplished and continue to uphold to this day.
Originally started in Seattle, Washington, MerchantService.com quickly became the 7th largest CyberCash online merchant account reseller in the country during 1998. After miraculously surviving the “dot bomb” fall out of 2000, they reinvented themselves focusing more on retail face to face merchants rather then internet based companies. They now maintain their corporate office in sunny Sarasota, Florida and continue to maintain a full line of merchant account services and credit card machines with a network of Licensed Dealers across the country providing hands-on local sales, service and support nationwide.
The past decades of credit card processing growth were because it made it easier and quicker for us to purchase everyday items. Going back to cash entirely disregards this value proposition, both for us and the businesses we shop at.
In a recent March 16th Washington Post article by Michelle Singletary it was suggested that consumers respond to the Durbin Amendment in the Dodd-Frank Restoring American Financial Stability Act by “What if we just went back to using cash? Better yet, let’s all begin to negotiate more for a lower price on our purchases if we pay in cash.”
On the surface this makes perfect sense. Those horrible banks won’t be charging a penny for credit card processing interchange, the swipe fee on a merchant account. So because the merchant won’t pay their merchant account services fees – voila, we the consumer can negotiate a lower price and reap the “benefit!” Regretfully, nothing could be further from the truth. The past decades of credit card processing growth were because it made it easier and quicker for us to purchase everyday items. Going back to cash entirely disregards this value proposition, both for us and the businesses we shop at. Continue reading Abandon Credit Card Processing? Use Cash Only? Not!
To help celebrate MerchantService.com’s 15th year of providing small businesses with cost effective credit card processing solutions they have launched a $10,000 giveaway contest to give back to any party that refers a business or becomes a new member of their merchant family.
Non Profit Merchant Account Program exceeds 2.6 Million
Through MerchantService.com’s Chartiable Giving program they donate 25 percent of their net profits earned each and every month on any business that a Non-Profit Organization refers to Merchant Services for the lifetime of the account.
Thanks to all of the merchants who have given their support over 2.3 Million has been processed through this special program.