Resist the Temptation to Terminate your Credit Card Processing.
In this horrible marketplace every business is looking for ways to save money. Some Merchant’s are even considering terminating their credit card processing services to save as little as two percent of those sales made by Visa, MasterCard and Discover, and three percent from American Express sales.
“Don’t do it!” says Gino Kauzlarich, President of MerchantService.com. “It’s a false economy. If I agreed with that, we’d both be wrong. People today in our communities have less cash in their wallets and money in their checking accounts than ever before, attributable most likely to the high unemployment rate gripping the nation and dried up credit markets. Folks are much less likely today to “impulse” spend. To turn away sales opportunities by limiting yourself to these much, much lower “cash only” amounts tight fisted mentality is simply a mistake.” Continue reading Why Accept Credit Cards? Because Merchant Services Increases Your Sales!